November 14, 2019+91 90100 24321help@dotdunia.com
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Internet Marketing
We build Audience for Your
business Through Search Engines,
Social Media,Inbound and E-mail
marketing.

Internet Marketing

We Build Audience for Your business

Internet Marketing

  • Search Engine Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Email Marketing

SEARCH ENGINE MARKETING

Get instant visitors through search engine marketing

With Search Engine Marketing you can:
  • Get Instant traffic and visibility
  • Get more qualified leads
  • Pay only per click or impressions
  • Promote your service through text or banner ads
Search Engine Marketing or Paid Search is a mode of internet marketing where a website is promoted on search engines through the use of paid ad placement. Search engine marketing is just perfect when you have to jump start a short-term promotional campaign or announce an event. They can also be the right medium to get initial traction to a newly launched website.

Google being the dominant search engine, our search engine marketing activities are primarily focused on Google Adwords. We work on both pay-per-click and pay-per-impression programs to provide optimum ROI for our customers. We also work on Yahoo and Bing ad programs.

Our  Search engine marketing service includes:

  • Google Adwords account setup
  • Campaign setup
  • Competitive research
  • Keyword research
  • Negative keyword analysis
  • Ad creation – both text and banner ads
  • Microsite / Landing page creation
  • Bid management
  • Geo Targeting
  • Performance testing: a/b testing, multivariate testing, landing page optimization
  • Campaign analysis for ROI
  • Campaign reporting

SOCIAL MEDIA MARKETING

Get your business the power of social media!

It’s a proven fact that social media can change the way we did business forever. The world’s biggest brands have come to terms with the power of user generated content through various online mediums including web portals, blogs, social networking channels, microblogging, RSS feeds, video sharing, mobile apps and more.

At Niyati, we can help you leverage the most out of this dynamic and ever-evolving medium. Right from conceptualizing your social media strategy to developing content, identifying the right social media platforms, building user base, developing engaging content, creating viral campaigns, monitoring conversations and promoting your marketing messages, Niyati can be your single source for anything on social media optimization and marketing.

Our Social Media Marketing activities include :

  • Develop a social media strategy for your brand
  • Identify the right social media platforms
  • Conceptualize, develop and execute a social media campaign
  • Monitor your social media campaign and work on modifications, based on the results
  • Develop and manage Facebook profile pages and Facebook apps
  • Develop and manage Twitter profile pages
  • Develop content for your blogs and video channels
  • Develop social media press releases
  • Develop crowdsourcing and viral marketing concepts
  • Reputation management on social media

INBOUND MARKETING

What is inbound marketing?

Traditionally, companies use print advertisements, cold-calling, TV commercials, mass mailing, road shows, exhibitions and other ways in the hope of reaching their target customers. Inbound marketing is marketing where your customers come searching for your brand.

This radical difference makes Inbound marketing a very powerful and cost-effective way of marketing your services effectively online.

Inbound marketing channels

In a way, inbound marketing is part of the generic term ‘online marketing’, though inbound marketing doesn’t involve paid media campaigns that is thrust on to the user.

Great content is the cornerstone of any inbound marketing campaign. Effective use of content, great use of social media and search engine optimization form the vital cogs for your inbound marketing initiative.

The following forms the main channels of inbound marketing:

  • Search engine optimization
  • Blogging
  • Email marketing
  • Infographics
  • Social media marketing
  • Article marketing
  • Comment marketing
  • Video optimization
  • Social bookmarking
  • Type-in traffic
  • Podcasts and webinars
  • Document publishing/sharing
  • News and online PR
  • Forum marketing
  • Referral links
  • Word of mouth

E-MAIL MARKETING

Have you exploited the full potential of email marketing?

With virtually every one of your target customer having an email address, email marketing is one of the most powerful and cost-effective medium of communication. Developing a strategic email campaign, however, takes considerable time and expertise. At Niyati we have clear-cut ideas on how to run a successful email marketing campaign.

Features of our email marketing service

Great looking custom email designs

With over a decade of expertise providing top-class graphic and website design services, we know exactly how to communicate through aesthetically designed emails. Our email designs are vibrant, creative and are tuned to excite the viewer’s interest.

Powerful, action-inducing content

Our experienced content writers can develop a power communication strategy for your emailers. From the mailer subject to the body content, we will refine every single word in the mailer for maximum effectiveness.

Publishing emails online

Our job doesn’t end at just the mailer design. We can convert the mail to HTML and even help you publish the mail to your audience. We partner with leading mail service providers like MailChimp and Constant Contact in publishing emails.

Subscriber management

Managing mail subscribers can be a nightmare, if it is not handled properly. You can safely entrust us with your email database to manage your subscriber list and create user segments.

Email performance tracking

Wouldn’t you love to know how your email campaign performed? We have them covered. We can help you track your campaign’s performance based on various insightful parameters. The reports generated will help you improve conversions through email marketing.

We are Happy to Assist You

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